IDEALs can`t be secured.

Most recent ORANGE COUNCIL work: The Cancer Airbag

IDEAL is a German insurance company. Well-known within the industry, it is primarily for products specifically tailored to specific target groups that are marketed through Multichannel strategies. ORANGE COUNCIL is developing product concepts, corporate design and related campaigns for the company.

 

Intentionally combining these two symbols clearly indicates the services of the new insurance product.

IDEAL Insurance planned to introduce a new insurance product that minimises financial risks caused by cancer, to both patients and their families. ORANGE COUNCIL developed the naming of the new product: CANCER-AIRBAG, as well as the product design, corporate design and related storyline.

 

Facts instead of advertising: The tutorial on the CANCER-AIRBAG.

Rather than fostering a healthy world, ORANGE COUNCIL developed a campaign that focuses on education and transparency. In order to achieve reach, TV presenters were introduced for selected formats.

 

Highly recognisable with an easily comprehensible key-visual: The CANCER-AIRBAG.

A campaign with a clear, tidy corporate design for all online channels ensured brand awareness.

How to contact us:

Council

OFFICE HAMBURG

Weidenallee 2a

22357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE
Council

OFFICE BERLIN

PRENZLAUER ALLEE 87

10405 BERLIN

T: +49 30 9210252-0

F: +49 30 9210252-90

INFO-BERLIN@ORANGE-COUNCIL.DE