NORGE. MULTIMEDIA FISH.

An exemplary fish species is the SKREI, for this product launch in 2015, ORANGE COUNCIL was awarded with an Effie.

Effie Award 2015 Bronze

Geographically, Norway boasts one of the longest coastlines in the world. No wonder then that the fishing industry is one of the most important industries in Norway – with the Norwegian Seafood Council (NSC) as its representative.
Under the brand name Norge, various types of fish are marketed with the promise that the best fish come from Norway.

 
Advertising that works: In 2014 the sale of salmon increased by up to 40% thanks to ORANGE COUNCILS work for NORGE. During the summer barbeque season, meat is first preference in most countries. With the claim “The Norway of BBQ”, in a cross-media campaign, a real and above-all healthy alternative is presented: Norwegian Salmon.

Advertising that works: In 2014 the sale of salmon increased by up to 40 %.

During the summer barbeque season, meat is first preference in most countries. With the claim “The Norway of BBQ”, in a cross-media campaign, a real and above-all healthy alternative is presented: NORWEGIAN SALMON.

 
Major parts of ORANGE COUNCIL's campaign were adapted for NORGE's European markets. The SKREI is an Atlantic cod of particular quality. Five years ago, hardly anyone knew of its existence in Europe. That has changed thanks to intelligent creative storytelling. Here is the history of SKREI communications.

Major parts of the campaign were adapted for European markets.

The SKREI is an Atlantic cod of particular quality. Five years ago, hardly anyone knew of its existence in Europe. That has changed thanks to intelligent creative storytelling. HERE IS THE HISTORY OF SKREI COMMUNICATIONS.

Hot Or Not

How does one introduce a new premium product to the market? With an opinion-leader strategy, Orange Council created corporate design and marketing tools for the competition Hot-or-Not based upon Fjord trout. NORGE's competition quickly became one of the most renowned in Europe.

The competition quickly became one of the most renowned in Europe.

How does one introduce a new premium product to the market? With an opinion-leader strategy, Orange Council created corporate design and marketing tools for the competition HOT-OR-NOT BASED UPON FJORD TROUT. The campaign managed to acquaint trout with the most creative chefs in the world.

How to contact us:

Council

OFFICE HAMBURG

Weidenallee 2a

22357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE
Council

OFFICE BERLIN

PRENZLAUER ALLEE 87

10405 BERLIN

T: +49 30 9210252-0

F: +49 30 9210252-90

INFO-BERLIN@ORANGE-COUNCIL.DE