40 % MORE REVENUE AT POINT OF SALE

Good for synergy effects: a strong central idea. The motto “THE NORWAY OF BBQ” was the basis of creation by ORANGE COUNCIL for various media channels, in which NORGE tells stories of the Norwegians as big fish-barbeque experts. The campaign was aimed at a target group of men (between 20 and 40) which had never before been targeted.

Good for synergy effects: a strong central idea.

The motto “THE NORWAY OF BBQ” was the basis of creation for various media channels, in which stories are told of the Norwegians as big fish-barbeque experts. The campaign was aimed at a target group of men (between 20 and 40) which had never before been targeted.

 
The owner and head chef of a restaurant on a small Norwegian island were the protagonists of the photoshoot for the NORGE-campaign. To reach barbeque-obsessed men, a unique performance was necessary and one beyond conventional looks. ORANGE COUNCIL created a strong, earthy and rough but nevertheless high-quality design.

The owner and head chef of a restaurant on a small Norwegian island were the protagonists of the photoshoot.

To reach barbeque-obsessed men, a unique performance was necessary and one beyond conventional looks. ORANGE COUNCIL created a strong, earthy and rough but nevertheless high-quality design.

 
Tips and suggestions online led to increased impulse-purchases. The BBQ website created by ORANGE COUNCIL for NORGE was used as an information medium where barbeque fans could access tips and special Norwegian recipes.

Tips and suggestions online led to increased impulse-purchases.

The BBQ website was used as an information medium where barbeque fans could access tips and special Norwegian recipes.

 
Advertising from ORANGE COUNCIL that looks like a part of the editorial content (Advertorials) assisted in presenting the history of Norwegian barbecue experts in a particularly authentic way. The designs for print titles and online platforms showed the different facets of the NORWAY OF BBQ von NORGE. In each of the six advertorials, a special salmon recipe was presented.

In each of the six advertorials, a special salmon recipe was presented.

Advertising that looks like a part of the editorial content (Advertorials) assisted in presenting the history of Norwegian barbecue experts in a particularly authentic way. The designs for print titles and online platforms showed the different facets of the NORWAY OF BBQ.

 

The so-called “how to” films delivered until-now-little-known and useful tips to viewers.

To show, in moving image, how clever Norwegian BBQ Tips work in detail, tutorials were produced for the site.

 
As part of the NORWAY-OF-BBQ-campaign ORANGE COUNCILE made for NORGE, a comprehensive package was developed for point-of-sale. Also included in the Point-of-Sale package: measures for employee motivation.

Also included in the Point-of-Sale package: measures for employee motivation.

A comprehensive package was also developed for point-of-sale.

How to contact us:

Council

OFFICE HAMBURG

Weidenallee 2a

20357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE
Council

OFFICE BERLIN

PRENZLAUER ALLEE 87

10405 BERLIN

T: +49 30 9210252-0

F: +49 30 9210252-90

INFO-BERLIN@ORANGE-COUNCIL.DE