Mit einem stringenten kommunikativen Auftritt entwickelte sich der von ORANGE COUNCIL für NORGE ausgestaltete Kochwettbewerb HOT-OR-NOT innerhalb von nur 2 Jahren zu einer Veranstaltung mit internationaler Reputation. Ein durchdachter Media-Mix schaffte es, die Aufmerksamkeit der kreativsten Nachwuchsköche zu erreichen. Die Sieger des Wettbewerbs 2014 kamen aus drei unterschiedlichen europäischen Ländern.

The 2014 competition winners came from three different European countries.

With a stringent communicative appearance, the cooking competition HOT-OR-NOT developed into an event with international reputation in just two years. An elaborate media mix managed to attract the attention of the most creative young chefs.

 

Various animation films entertainingly detailed participation conditions and the current status of the competition.

The recruitment of the contestants was conducted mainly through a special online portal, via Facebook and with the help of a special Google-Adwords campaign directed at the target group.

 
The HOT OR NOT design - created by ORANGE COUNCIL for NORGE - also found its place in staging and booth development. A lot of white wood and earthy typography created an authentic Norwegian feeling.

The large Hot-or-Not stage was top priority in Cologne. And the amazing jury: Johannes King (presider, 2 stars), André Köthe (2 stars), Enrico Hirschfeld (previous years’ winner), Eric Menchon (2 stars), Daniel Achilles (2 stars) und Wolfgang Becker (2 stars). (Photo: Jan C. Schultchen)

The HOT OR NOT design also found its place in staging and booth development.

 
The exuberant victory celebration of a hard and high-calibre HOT OR NOT competition. Live coverage was part of the communications mix ORANGE COUNCIL created for NORGE to ensured the highest attention and not only for the professional audience on location.

The exuberant victory celebration of a hard and high-calibre competition.

Live coverage ensured the highest attention and not only for the professional audience on location.

How to contact us:

Council

OFFICE HAMBURG

Weidenallee 2a

20357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE
Council

OFFICE BERLIN

PRENZLAUER ALLEE 87

10405 BERLIN

T: +49 30 9210252-0

F: +49 30 9210252-90

INFO-BERLIN@ORANGE-COUNCIL.DE