STORYTELLING FOR MULTIPLIKATOREN

In a very short period of time, the Skrei was established ORANGE COUNCIL in various media as a Norwegian Specialty. This story was creatively edited for different media channels and is, to date, the most successful basis of the campaign.

In a very short period of time, the skrei was established in various media as a Norwegian Specialty.

The special story of the skrei goes as follows:
Having grown up in the Barents Sea in northern Norway, he takes his more than 1000-kilometer journey to the Lofoten Islands, where he is caught, exclusively in winter. Because of this long voyage, his flesh is very white and firm, which accounts for his unique quality. This story was creatively edited for different media channels and is, to date, the most successful basis of the campaign.

Gold and Black: this is how the special and mysterious but at the same time very high quality of Skrei was transmitted.

With positioning as a premium specialty, an increase in awareness from 0 to 34 % was achieved in the last four years.

Valuable point-of-sale and online communication created by ORANGE COUNCIL for NORGE, for a discerning target group. Whether in retro style as a historical log book or with star-chefs as testimonials: the positioning of Skrei as a premium specialty has been continually maintained and carefully adjusted.

Valuable point-of-sale and online communication for a discerning target group.
Whether in retro style as a historical log book or with star-chefs as testimonials: the

Whether in retro style as a historical log book or with star-chefs as testimonials: the positioning of Skrei as a premium specialty has been continually maintained and carefully adjusted.