AN INNOVATIVE LOOK FOR INNOVATIVE PRODUCTS.

An innovative look from ORANGE COUNCIL for innovative products. The international electronics company PHILIPS is an innovator in its field. This is particularly evident in its products for the kitchen, which do one thing above-all: making things easier for those who like to cook. ORANGE COUNCIL developed Presenter Spots to accompany its online communication.

An innovative look for innovative products.

The international electronics company PHILIPS is an innovator in its field. This is particularly evident in its products for the kitchen, which do one thing above-all: making things easier for those who like to cook. ORANGE COUNCIL developed Presenter Spots to accompany its online communication.

 

The Philips Airfryer is an all-rounder which can even fry oil-free.

The simplicity with which the Philips kitchen appliances operate is mirrored in the design look of their communication.

 

The 7-seconder was used Europe-wide. Here is the spot for the hand-held blender. Short films were integrated into Amazon-spotlight-ads for direct sales.

In less than seven seconds, the functionality of any given appliance is easy to understand and nicely demonstrated. An individual presenter has been developed for each appliance.

Amazon

Short films were integrated into Amazon-spotlight-ads for direct sales.

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