Employer Heartbeat statt Employer Branding!

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In der aktuellen November-Ausgabe des Personalmagazins hält OC-GF Michael Barche in Zusammenarbeit mit Prof. Dr. Benedikt Hackl (HR Impulsgeber) und Dr. Bernhard Zünkeler (E105) ein Plädoyer für mehr Authentizität und Partizipation im Employer Branding. Der Artikel zeigt auf, wie bereits in der Evaluationsphase mit der richt...

Seven Employer Heartbeats

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​​An EVP can’t be researched mathematically, and sometimes even the wrong instruction can lead to the right result. In our seven-point list, you can read why quick shots quickly go nowhere. A good employer branding campaign should not be a temporary communication measure that merely makes a company appear in...

Emotional Chairs at Deutschen Telekom

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Every year people sit for more than 300 minutes a day. Most people sit on a chair in an office. Technical and ergonomic aspects are always in foreground. The office chair is therefore reduced to its own pure functionality. It can, however, become a positive symbol for processes of change.The ...

From office space to space for thought

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In the everyday world there are very few points of contact between the arts and economy. Any newspaper reader knows that the things pertaining to the economy are dealt with in the economics section and those to the arts in the arts section. The only established interface in this context ...

Little Big Things

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For many, space is just a physical value. However, if looked at more closely, it can be so much more for everyone. It provides room to breathe. It is the terrain for physical and mental activity. It is a place for gaining experiences and receiving discernible feedback about your very ...

ICU – Illustration About the Top 20 Creative Works of the Last Year.

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We are very proud that our work for Deutsche Telekom, which has already been honored by ADC as one of the best works of the last year, is now available in book form for a larger public. The renowned Berlin publisher DISTANZ has produced a high-quality hardcover book, and will ...

"New work and art: controlled anarchism, inspired and motivated."

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A few years ago, art in architecture was often compulsory, or in other instances only for decoration. With New Work art and design represents more than just a label to be earned and more often a narrative object for future thinking and disruption of old patterns of thought. But art ...