HELLO, WE ARE ORANGE COUNCIL
Charging the NEW emotionally and positively, one of the goals of OC.
ORANGE COUNCIL GmbH is a communication office that accompanies change processes. Evaluation and communication strategies lead to the implementation of campaigns and designs to make innovations emotional, relevant and tangible. After all, it should be about fun and motivation.
CHARGE THE NEW POSITIVELY
What is called employer branding in technical jargon, we prefer to call the employer heartbeat. After all, it is not a question of embellished company representation, but of identification, authenticity and participation of all employees.
This is the only way to create real internal motivation and a relevant story with radiance to the outside world through a sustainable employer value proposition.
Change means leaving your own beloved company perspectives, breaking new ground and adjusting your purpose. This is the only way to create new products and services. OC starts with innovation development and works with its customers to develop new communication methods that focus on the user experience.
Room concepts as participatory projects: The redesign of the Telekom headquarters
Interdisciplinary thinking and working is part of the standard repertoire of ORANGE COUNCIL and thus creates a wide range of possibilities for its customers. A good example of this is the work for Deutsche Telekom. In cooperation with the artist collective Freeters, storytelling was developed in which artistic room installations play a central role.
ENGAGE PEOPLE WITH AUTHENTICITY
Developing creative prototypes in the evaluation phase: Integrated work at OC
Only an authentic image of a company can trigger a high level of motivation, including contradictions. For this it is important to find the real identity of an organisation using unconventional evaluation formats and to translate it into a creative form. Or in short: FINDING IDENTITY - CREATING AUTHENTICITY
INTEGRATED THINKING AND WORKING
Employees as the source of ideas for the upcoming transformation of the company
An exemplary OC project: The energy company Uniper wants to position itself as an attractive employer. For this purpose, OC carried out an evaluation with different formats, developed an Employer Value Proposition (EVP) and the creation for it, including a digital channel strategy.
ESTABLISH TOOLS FOR A SELF-LEARNING ORGANISATION
Communication toolboxes are developed together with companies.
Creation and communication are not secret sciences that only experts can master. OC shares its knowledge with its partners in order to support the learning organisation and the personal mastery of the people involved.
Toolboxes are created, the help of which company employees can develop their own campaigns and designs.
MAKING THE NEW EXPLAINABLE: MOVING MOVIES
Striking, humorous and to the point: ORANGE MOVING MOVIES
Innovations and changes can rarely be summed up in a few words, and purely verbal communication is often too rational and not engaging. With the help of moving image formats and tutorials, things can be conveyed in a much more striking and emotional way. ORANGE MOVING MOVIES bring even complex and complicated issues to the point in a concise and humorous way.