CONCEPTION OF AN INSPIRATION AREA
Not an exhibition stand, but an inspiration area: PLANT 10.1
PLANT 10.1 is the 600 square metre inspiration area at ORGATEC. In essence, it is about the question: how can innovation culture spread throughout the company? Disruptive objects by international artists, well-known speakers in the field and numerous workshops (including in cooperation with XING) provide new food for thought and show examples of best practice.
Art, workshops, prototypes and lots of discussion material: PLANT 10.1
Important building blocks for storytelling were the development and implementation of marketing concepts and formats, as well as the corporate design and a website as a platform for communicative activities.