SUCCESSFULLY LAUNCH A PRODUCT
The SKREI was almost unknown before the product launch.
Under the brand name NORGE, various types of fish are marketed with the promise that the best fish comes from Norway. An exemplary species of fish is the SKREI, for which ORANGE COUNCIL was awarded an Effie for the product launch.
See the Skrei case here.
Meeting place for the most innovative and creative chefs in the world: HOT-OR-NOT
How do you establish a new premium product in the market? With an opinion leader strategy: ORANGE COUNCIL created the idea and marketing tools for the HOT-OR-NOT competition all about fjord trout. In this way, it was possible to make the new product known to the most creative chefs in the world.