FIND THE REAL IDENTITY: EMPLOYER HEARTBEAT

The purpose of an EVP is explained quickly and clearly.

What is called employer branding in technical jargon, we prefer to call the employer heartbeat. In order to identify this heartbeat, we use unusual formats during the evaluation so that an EVP (Employer Value Proposition) can be developed from the results, from which we design and implement authentic creation.

7 TIPS FOR AUTHENTIC EMPLOYER BRANDING

Orange Council - seven icons for seven steps to authentic employer branding.

Win the War-For-Talent with 7 valuable tips!

You can read in our blog why quick shots can quickly lead to nothing, an EVP cannot be determined mathematically, and sometimes even the false instructions can lead to the goal.

Click here for the blog and our tips SEVEN EMPLOYER HEARTBEATS.

CONCEIVED + IMPLEMENTED: DEUTSCHE TELEKOM

Orange Council - Telephone booths converted into furniture. Room installation by the artist collective Freeters for Telekom

Creating new forms of identification from objects of technological history. (Foto: Bernd Zöllner)

With the help of artistic room installations as part of New Work, ORANGE COUNCIL, together with the artist group Freeters, ensures a pleasant and emotional confrontation with the history of Telekom and thus sets signals for a new culture of innovation.

See more examples of this here.

CONCEIVED + IMPLEMENTED: UNIPER

Orange Council - campaign theme for the Employer Value Proposition (EVP) of the energy company Uniper.

The ideas of all employees as drivers of innovation and change.

Sustainable energy change does not succeed with an abrupt U-turn, but with evolutionary action, and all employees of the Uniper energy company are active participants in this change. After an evaluation, OC develops the EVP and a fitting employer branding campaign.

Click here for more Details.

CONCEIVED + IMPLEMENTED: EUROPACE

New work pug Elmo as a representative of Orange Council's recruitment campaign for IT specialists at the financial services provider Europace.

Special target groups require a special approach: a pug as company representative.

IT specialists are difficult to recruit, especially for an employer in the rather uncool financial services industry. OC discovers a very special employee for EUROPACE: Elmo, the New Work Pug.

Click here for the Elmo HR campaign.

CONCEIVED + IMPLEMENTED: DETECON

Blue box with writing “If you only think about the company, you think too little.” Orange Council's blue box system for the consultancy company Detecon.

Rich communication inside the Blue Box creates great recognition for the outside.

A blue wonder box full of ideas: the blue box system is created for the communication of your employer brand, which is used by the DETECON consultancy in a scalable manner in all communication formats.

Discover more about the wonder box here!

DEVELOP PLAYFUL STRATEGIES

A Lego figure operates a colourful fantasy vehicle. Orange Council also develops strategies through playful evaluation.

LEGO SERIOUS PLAY (LSP) is one of many evaluation formats for identifying an EVP.

On the one hand, an evaluation should aim at a systematic representation, but on the other hand it should also focus on playful formats in order to avoid prefabricated group responses (priming effects). A mixture leads to more authentic results than an evaluation that only relies on high case numbers. Rapid prototypes are also important tools for validation: designs, pilots, tests that are used to try out creative directions and to check their resilience with all those involved in the team.

How to contact us:

 
MICHAEL BARCHE ist Gründer und Mit-Inhaber von ORANGE COUNCIL. Der Designer wurde mit vielen Kreativpreisen ausgezeichnet.

MICHAEL BARCHE

michael.barche@orange-council.de
 

+49 40 4689967-10

+49 178 4832666

ANDREAS GEYER ist Geschäftsführer der ORANGE COUNCIL GmbH, er wurde mit vielen Kreativ- und Effizienzpreisen ausgezeichnet.

ANDREAS GEYER

andreas.geyer@orange-council.de
 

+49 40 4689967-50

+49 173 211 21 30

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