The IDEAL way to be secured

Light blue circle on a white pillow. The theme for the Orange Council campaign for cancer prevention of the insurance company Ideal.

Clear analogies and clear language for an innovative product.

For the new and innovative insurance product of IDEAL Insurance, the CANCER AIRBAG, ORANGE COUNCIL was able to get into the product development process very early and develop product names with the help of rapid prototyping. In this way, consistent communication could be developed together with the company.

INNOVATION COMMUNICATION

Numbers and facts instead of sunsets by the sea.

Instead of fooling people into an ideal world, ORANGE COUNCIL developed a campaign with a high degree of authenticity that focuses on clarification and transparency. In order to achieve coverage, TV presenters were used for selected formats.
See a product film here.

How to contact us:

 
MICHAEL BARCHE ist Gründer und Mit-Inhaber von ORANGE COUNCIL. Der Designer wurde mit vielen Kreativpreisen ausgezeichnet.

MICHAEL BARCHE

michael.barche@orange-council.de
 

+49 40 4689967-10

+49 178 4832666

ANDREAS GEYER ist Geschäftsführer der ORANGE COUNCIL GmbH, er wurde mit vielen Kreativ- und Effizienzpreisen ausgezeichnet.

ANDREAS GEYER

andreas.geyer@orange-council.de
 

+49 40 4689967-50

+49 173 211 21 30

Council

OFFICE HAMBURG

Weidenallee 2a

20357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE