The IDEAL way to be secured
Clear analogies and clear language for an innovative product.
For the new and innovative insurance product of IDEAL Insurance, the CANCER AIRBAG, ORANGE COUNCIL was able to get into the product development process very early and develop product names with the help of rapid prototyping. In this way, consistent communication could be developed together with the company.
Numbers and facts instead of sunsets by the sea.
Instead of fooling people into an ideal world, ORANGE COUNCIL developed a campaign with a high degree of authenticity that focuses on clarification and transparency. In order to achieve coverage, TV presenters were used for selected formats.
See a product film here.