DISCOVER AMBASSADORS IN YOUR OWN COMPANY
A little arrogant, sometimes cynical and not mincing words: ELMO, an authentic employee.
Elmo, the New Work Pug, is a special employee of the EUROPACE innovation topic for potential applicants: Holacracy, a very special form of organisation that relies on scope and flat hierarchies.
Since Elmo spends most of the time in the EUROPACE office, applicants can get to know him personally.
PRESENT COMPLICATED THINGS EMOTIONALLY AND STRIKINGLY
ELMO explains complex organisational methods using slices of cold cuts
As part of a Google search campaign that relies on relevant search terms for the IT target group, this special organisational form is explained in moving images.
Watch the film here.
APPLY FORMATS APPROPRIATELY
Much photographed and shared on social media: the EUROPACE booth at a job fair.
At IT trade fairs, interested parties can enter into a dialogue with the company in ELMO's dog living room and watch VHS videos with ELMO tutorials on his bones sofa, take his business card with them and contact him directly, or even discuss him on social media.