INNOVATION COMMUNICATION

Orange Council - A laughing employee lets a banana hover using a helicopter rotor. Campaign theme for Bosch Grow.

Humorous exaggeration: Flying Banana for BOSCH

Consumer expectations of products and services have changed significantly in recent years. There are no longer singular product benefits in the foreground of a consumer decision, but the impressions of the user when interacting with a product, the user experience (UX). Credible and authentic storytelling is the decisive prerequisite for gaining the necessary attention that motivates you to deal with the product.

FASTER TO YOUR GOAL: ORANGE DESIGN JUMPS

An orange star jumps out of a box with a spring as an icon for Orange Councils Rapid Prototyping.

Trial and testing with rapid prototyping and design sprints.

OC not only develops appropriate storytelling that can be communicated in owned and paid media in a way that can be multiplied. OC supports companies already in the development phase of products and services in order to help shape the user experience for consumers from a creative point of view as early as possible, because an integrated approach leads to more credible products and more authentic stories.

CONCEIVED + IMPLEMENTED: BOSCH (GROW)

Orange Council - log cabin as a co-working space and simultaneously a symbol of the pioneering spirit of the Robert Bosch GROW platform.

Co-working space, crystallisation object for a new culture of innovation and a symbol capable of multiplying: Norge Hut

ADC Award 2020 Shortlist

GROW was founded as the international start-up platform of ROBERT BOSCH GmbH with the aim of developing innovation in a short time and bringing them to market maturity on a large scale. OC helps to develop the GROW brand and to make it attractive for international idea generators in different formats.

You can see how this works here.

CONCEIVED + IMPLEMENTED: NORGE

Orange Council - multimedia-campaign to launch NORGE products like the Skrei

Multimedia instead of pure concentration on food aesthetics: product launch for SKREI

Under the brand name NORGE, various types of fish are marketed with the promise that the best fish comes from Norway. Product launches are creatively accompanied with opinion leader strategies and multi-level storytelling.

You can find best practice examples here.

CONCEIVED + IMPLEMENTED: COLOGNE TRADE FAIR

Penguins on coloured balls in front of the words "Form Follows Emotion". Orange Council campaign theme for the Orgatec trade fair.

Oblique image aesthetics for an innovative exhibition stand.

On behalf of Cologne Trade Fair, ORANGE COUNCIL is developing the 600 square meter PLANT 10.1 inspiration area at ORGATEC together with the management consultancy DETECON and the artist group freeters.

More information about PLANT 10.1 here.

CONCEIVED + IMPLEMENTED: IDEAL

Light blue circle on a white pillow. The theme for the Orange Council campaign for the Ideal cancer prevention insurance.

Innovation product for the insurance industry: the cancer airbag.

IDEAL Insurance planned to introduce a new insurance product that would minimise the financial risks caused by cancer for patients and their families. ORANGE COUNCIL developed the naming of the new product, as well as product design, corporate design and the associated storyline.

Learn more about IDEAL communication here.

How to contact us:

 
MICHAEL BARCHE ist Gründer und Mit-Inhaber von ORANGE COUNCIL. Der Designer wurde mit vielen Kreativpreisen ausgezeichnet.

MICHAEL BARCHE

michael.barche@orange-council.de
 

+49 40 4689967-10

+49 178 4832666

ANDREAS GEYER ist Geschäftsführer der ORANGE COUNCIL GmbH, er wurde mit vielen Kreativ- und Effizienzpreisen ausgezeichnet.

ANDREAS GEYER

andreas.geyer@orange-council.de
 

+49 40 4689967-50

+49 173 211 21 30

Council

OFFICE HAMBURG

Weidenallee 2a

20357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE