Humorous exaggeration: Flying Banana for BOSCH
Consumer expectations of products and services have changed significantly in recent years. There are no longer singular product benefits in the foreground of a consumer decision, but the impressions of the user when interacting with a product, the user experience (UX). Credible and authentic storytelling is the decisive prerequisite for gaining the necessary attention that motivates you to deal with the product.
FASTER TO YOUR GOAL: ORANGE DESIGN JUMPS
Trial and testing with rapid prototyping and design sprints.
OC not only develops appropriate storytelling that can be communicated in owned and paid media in a way that can be multiplied. OC supports companies already in the development phase of products and services in order to help shape the user experience for consumers from a creative point of view as early as possible, because an integrated approach leads to more credible products and more authentic stories.
CONCEIVED + IMPLEMENTED: BOSCH (GROW)
Co-working space, crystallisation object for a new culture of innovation and a symbol capable of multiplying: Norge Hut
GROW was founded as the international start-up platform of ROBERT BOSCH GmbH with the aim of developing innovation in a short time and bringing them to market maturity on a large scale. OC helps to develop the GROW brand and to make it attractive for international idea generators in different formats.
CONCEIVED + IMPLEMENTED: NORGE
Multimedia instead of pure concentration on food aesthetics: product launch for SKREI
Under the brand name NORGE, various types of fish are marketed with the promise that the best fish comes from Norway. Product launches are creatively accompanied with opinion leader strategies and multi-level storytelling.
CONCEIVED + IMPLEMENTED: COLOGNE TRADE FAIR
Oblique image aesthetics for an innovative exhibition stand.
On behalf of Cologne Trade Fair, ORANGE COUNCIL is developing the 600 square meter PLANT 10.1 inspiration area at ORGATEC together with the management consultancy DETECON and the artist group freeters.
CONCEIVED + IMPLEMENTED: IDEAL
Innovation product for the insurance industry: the cancer airbag.
IDEAL Insurance planned to introduce a new insurance product that would minimise the financial risks caused by cancer for patients and their families. ORANGE COUNCIL developed the naming of the new product, as well as product design, corporate design and the associated storyline.
How to contact us:
+49 40 4689967-10
+49 178 4832666
+49 40 4689967-50
+49 173 211 21 30
T: +49 40 4689967-0
F: +49 40 4689967-99INFO@ORANGE-COUNCIL.DE
Art Factory Bonn
T: +49 40 4689967-0
F: +49 40 4689967-99INFO-BONN@ORANGE-COUNCIL.DE