AUTHENTIC STORYTELLING

Implementing real action: The refugee project KIEL UNIVERSE.

Anonymous fictional characters and artificial key visuals don’t contribute to the success of a brand, but the purpose of a company and the authentic storytelling that goes with it. Because people, employees and consumers who are enlightened through unlimited access to the global flow of information are less and less persuaded by advertising platitudes, but are looking for the real thing in a brand.

REAL PEOPLE AS BRAND AMBASSADORS

A northern German family waves at the camera as brand ambassadors for the Orange Council campaign for the mobile operator EWE.

United fibre optic ambassadors for EWE

In the past, actors were cast for commercials, today real people try out products and services and share their daily experiences. A family from northern Germany takes on this task for the local mobile operator EWE and explains authentically what they like best about the new fibre optic connection. A whole brand campaign with real brand ambassadors.

SHORT STORIES FOR NDR

Real NDR employees and well-known actors like Axel Prahl tell, in humorous Orange Council short films, what they appreciate about the north.

Over 30 short films with well-known protagonists have now been made for NDR

Real NDR employees explain what the best in the north means to them. In numerous short films, the broadcaster is humorously presented in the right light. The entertaining declaration of love to the region and people in the north is produced with popular actors.

 

Axel Prahl likes the north. In this trailer, he explains why that can lead to him sometimes waking up on a park bench.

Northern German souls have their own unique way of getting to the heart of things. Not always what you expect.

How to contact us:

 
MICHAEL BARCHE ist Gründer und Mit-Inhaber von ORANGE COUNCIL. Der Designer wurde mit vielen Kreativpreisen ausgezeichnet.

MICHAEL BARCHE

michael.barche@orange-council.de
 

+49 40 4689967-10

+49 178 4832666

ANDREAS GEYER ist Geschäftsführer der ORANGE COUNCIL GmbH, er wurde mit vielen Kreativ- und Effizienzpreisen ausgezeichnet.

ANDREAS GEYER

andreas.geyer@orange-council.de
 

+49 40 4689967-50

+49 173 211 21 30

Council

OFFICE HAMBURG

Weidenallee 2a

20357 HAMBURG

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO@ORANGE-COUNCIL.DE
Council

Art Factory Bonn

LIEVELINGSWEG 82

53119 BONN

T: +49 40 4689967-0

F: +49 40 4689967-99

INFO-BONN@ORANGE-COUNCIL.DE