Implementing real action: The refugee project KIEL UNIVERSE.
Anonymous fictional characters and artificial key visuals don’t contribute to the success of a brand, but the purpose of a company and the authentic storytelling that goes with it. Because people, employees and consumers who are enlightened through unlimited access to the global flow of information are less and less persuaded by advertising platitudes, but are looking for the real thing in a brand.
REAL PEOPLE AS BRAND AMBASSADORS
United fibre optic ambassadors for EWE
In the past, actors were cast for commercials, today real people try out products and services and share their daily experiences. A family from northern Germany takes on this task for the local mobile operator EWE and explains authentically what they like best about the new fibre optic connection. A whole brand campaign with real brand ambassadors.
SHORT STORIES FOR NDR
Over 30 short films with well-known protagonists have now been made for NDR
Real NDR employees explain what the best in the north means to them. In numerous short films, the broadcaster is humorously presented in the right light. The entertaining declaration of love to the region and people in the north is produced with popular actors.
Axel Prahl likes the north. In this trailer, he explains why that can lead to him sometimes waking up on a park bench.
Northern German souls have their own unique way of getting to the heart of things. Not always what you expect.